Problem Statement:
Customers are unfamiliar with the new brand and buying new cars online
Solution:
Create a brand and digital product which allows users to inspect cars by digitally emphasising elements of trust.
My Role:
Team Lead – Digital Product Design
On this project I led the design team in working closely with stakeholders to gain an understanding of our target market. From this we went through the design process to build up a new design-language-system and a variety of digital product designs. This included a new website, various landing pages, an iOS app and Android app. Particular consideration was put into creating elements of trust to potential consumers and conveying a simple process.