About

Introduction

Design involves a process of identifying a problem and reaching an appropriate solution which is both feasible and desirable. Using design thinking it is possible to reach a solution and continually construct iterations of ideas based on collected data.

It is important to know the users and know the business. Therefore I always endeavour to understand all aspects of both; their objectives, their expectations and their pain points.

Process

Each and every project is unique and has its own challenges, and therefore the methodologies used will depend on the scope of the project. In the various projects I have been involved in I have worked with researchers and analysts obtaining data from stakeholders, users and through ethnographic research. From this we’ve been able to generate ideas, flows and early prototypes to propose and test.

The next stage of the process involves concept generation. I usually prefer to produce low fidelity prototypes firstly on paper to iron out any initial problems fast and without huge effort. Following this, (and depending on the type of interface required) I would look into producing medium fidelity prototypes to convey potential interactions. Using tools such as InVision (for GUIs) or Sayspring (for VUIs). From this, we can conduct initial user testing and analysis before reiterating into a more finessed prototype.

From the synthesised results we can reiterate to either iron out the problems found or produce a high fidelity version which can also be tested before the final assets are signed off and are ready for production.

I have a background in graphic and communication design and I have worked in from-end development. From this I have gained an understanding of the visual design principles for UI design and I’m aware of the technology and APIs which can be used in regards to producing quality digital products.

I have also been involved and taken a hand-on approach with producing interaction designs, design language systems, and iconography.

I enjoy working closely with users, engineers and stakeholders to realise viable and exciting solutions. Here are some of the brands I have worked with previously: