I have over nine years experience working professionally on digital design pieces, working both on design and occasionally front end development. With the evolution of mobile devices and changes in technology I have adapted my skills accordingly.
This page shows a selection of designs I put together whilst working at the agency By The Scruff in London. This includes responsive websites with dynamic content and APIs, examples of responsive EDMs (email marketing) and landing pages.
The London Review of Books conveys an example of A/B test designs. I have put consideration into the hierarchy of each page using card-sorting. This is based on data about the user and business requirements, with a focus on encouraging good conversion rates. The typography and colour used has taken company branding into consideration, however in the examples of Pure and the ‘UK Tribes’ landing pages I had free reign on the design, layout, colour and typography.