Problem Statement:
Customers need a way to easily navigate through the store collection and save items they may desire
Solution:
A redesign of the site header considering the hierarchy of information and a new area to bookmark products. In addition, I put forward a design proposal for a redesigned product page using progressive disclosure.
My Role:
UI Designer for Wayfair
Whilst at Wayfair I worked both on the revamp of some of the UI components and creatives for the customer facing site and marketing materials. The design process involved using data provided from researchers based on user requirements and finding appropriate solutions based upon these.