Problem Statement:
Buyers request sample shoes manually through a time consuming and expensive process
Solution:
A responsive ‘digital lookbook’ which allows the user to inspect and request samples digitally.
My Role:
Lead Digital Designer at By The Scruff
In this project I initially worked within a small team collecting data from our client to help understand the problem. Following analysis of current users and the business requirements I worked on rapidly prototyping an idea which followed users’ mental models of how e-commerce sites function. I worked with the provider of a 360 image platform to see how we could integrate an API to allow the user to inspect shoes closely. In addition I designed the high-fidelity UI and briefed the photographers on the requirements for the images on the site.