Problem Statement:
BJP need to promote drive digital sales and inform customers of new features
Solution:
An integrated campaign illustrating the benefits of a digital membership.
My Role:
Lead Digital Designer at By The Scruff
In this project I worked primarily on the UI, visual design and web development of a landing page, email and Flash MPU animated advertisement. I used a variety of design principles to add intrigue into the proposal. I experimented with typography, layout and hierarchy to produce a visually appealing digital solution.